Q: Now the question is, who is using Icke? and better question... Why?
A: Icke has a core of truth he is trying to pass. What he does not realise is that this actually works against him. The reptilian part was fed him by the ones who work for the bloodlines. In a period of 7, 8 months he was bombarded with "victims" who witnessed shape-shifting, satanic rituals, etc. in such a way he could not refuse to believe it. Sometimes the "witnesses" were lead to him a few times a day, depending on his location. Others like Icke (and there are more than you think) have been fed similar stories.
This is what I said about Icke and his reptilian nonsense the first time I heard about it, years ago.
The more he talks about it the less credibility is given to the truthful things he has to say.
Poisoning the well I think they call it.